Branding and design for passionate entrepreneurs & small businesses

Branding

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Graphic Design

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Digital Campaigns

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Website Design

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Logos

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Print

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Branding / Graphic Design / Digital Campaigns / Website Design / Logos / Print /

  • If I had to sum up Loren in one word, it would be exceptional. She is a master at her craft.

    Cate Bennett

  • Her vision and creativity are of the highest quality.

    Susan Glick

  • Loren’s background as an artist and graphic designer was the perfect mix for my blossoming skincare brand.

    Cat Ianelli

  • Loren brought my vision for a brand to life.

    Rob VanKeuren

  • Loren is an artistic visionary and a keen marketing partner.

    Jamie Camche

  • Loren is organized, easy to communicate with and responsive. She creates beautiful work!

    Amy Rafael

  • Loren is a great creative resource for our company.

    Kirstin Pinit

  • Loren is extremely creative no matter what the task at hand is.

    Catherine Shannon

  • Working with Loren is one of the most inspirational, reliable and beautiful parts of what I do.

    Aditi Goswami

  • Loren is a consummate professional!

    Len Schwartz

  • Loren will take the time and care needed to grow your business.

    Lyn Girdler

  • Loren is a great designer, business strategist and marketer.

    Katie Rittenberry

Case Study

I was approached by the founder to create a logo and branding system. Her goal was to develop a professional visual presence to help expand her growing business. The challenge was to create a flexible brand that honored her Indian roots while fitting into the fast pace of American culture.

FAQs

  • Your brand is the soul of your business! A brand system typically consists of a set of visual and verbal elements that are used consistently to convey your brand's identity, personality, and messaging. These elements may include a logo, color palette, typography, imagery, tone of voice, and tagline. They will work together to create a cohesive and recognizable brand presence across various touchpoints such as websites, packaging, advertising, social media, and more. Having a professional branding system in place will create trust with your audience and help grow your business.

  • I’ll ask you a series of questions that will inform design decisions. It’s what I like to call design therapy. From there, I get creative and explore a few design options. Once a visual direction is established, I’ll translate the design into final deliverables. It’s extremely important to me that you are not only happy but thrilled with the final result. My in-depth discovery process and working collaboratively helps achieve that.

  • It depends on the size of your website and its complexities. For example, a smaller website consisting of a few pages may typically take 2 to 4 weeks. A larger, e-commerce website could take up to a few months. Depending on your website needs, I will provide you with a custom timeline.

  • It depends on a variety of factors. How many pages do you anticipate your website to consist of? Do you plan to sell products or services through it? Do you need a blog set up? Do you have imagery and copy available? Once I gather more information, I will provide you with a detailed estimate. I’m happy to discuss your website needs through a discovery call.

  • I specialize in creating Squarespace websites. Your website will be set up in a way that makes it easy for you to update content. I provide hands-on training so you can manage your website with confidence. I’ll walk you through how to update content, add new blog or portfolio posts, and anything else you may need.