Branding and website design for passionate entrepreneurs and small businesses
Brand Identity
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Website Design
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Creative Strategy
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Art Direction
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Digital Campaigns
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Brand Identity / Website Design / Creative Strategy / Art Direction / Digital Campaigns /
Case Study
Brand Refresh + Website
I refreshed the visual identity and designed a new website for Saraswati’s Yoga Joint, a yoga studio with more than two decades of history. The goal was to reinvigorate the brand while preserving what makes SYJ special, creating a cohesive identity and a clear way to explore the studio’s classes and offerings.
WE❤️NYC
Campaign Poster
My poster was selected for the WE❤️NYC campaign, a citywide initiative celebrating the people, places, and spirit of New York. The campaign invited artists to share their interpretations of what makes NYC special, inspiring community pride and civic engagement.
FAQs
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Your brand is more than a logo. It’s the combination of visuals, messaging, and personality that shapes how people recognize and experience your business. A thoughtful, consistent brand helps you build trust, stand out from competitors, and connect with the right audience.
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Every project starts with a conversation. Through a discovery process I call design therapy, we explore your goals, audience, and what makes your business unique. I then develop creative directions, refine the chosen approach with your feedback, and bring it to life through thoughtful, custom design. Collaboration is key to creating work that feels right for your business.
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AI can be a useful tool, but it doesn’t replace the thinking, experience, and collaboration behind thoughtful design. I bring strategy, an artist’s eye, and a personal understanding of your business to every project. I ask the right questions, help you clarify your vision, and create a cohesive brand and website tailored to your goals and audience. AI can generate options, but knowing what will work for your business takes a human perspective.
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A smaller Squarespace website typically takes around two weeks, while a larger or more complex site, such as an online store, can take several weeks or longer. Your timeline will depend on the scope of the project, content readiness, and feedback. I’ll provide a project-specific timeline based on your needs.
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Every website is different, so pricing depends on the number of pages, functionality, and whether you need features such as ecommerce, a blog, or copywriting support. After learning more about your goals and needs, I’ll provide a tailored estimate. Visit my services page for an overview of my website packages and options.
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Yes! As a Squarespace Circle Partner, I can offer clients benefits such as a discount on their first year of Squarespace, extended trial periods, and early access to select features. I also build custom websites with your brand, goals, and day-to-day needs in mind.
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Absolutely. Squarespace makes it easy to update text, images, and other site content without needing to code. I’ll walk you through your website after launch so you can manage everyday updates with confidence. And if you need help down the road, I’m available for additional support.
Original and precious small butterfly collage art titled Radiate Light. It represents transformation, innovation, and a reminder to always remember who you truly are. Ideal for those who appreciate the beauty of self-discovery.
The art is digitally crafted by combining AI-generated imagery with creative collage design. Modern and contemporary. Sit it on a shelf or hang it on a wall. It is a rare and exclusive piece of artwork to own. Makes a truly inspirational and unique gift.
DETAILS
-Print size available: 6 x 6 inch
-High-quality art print
-White gallery frame with furniture-grade finish
-Frame size 7.125 x 7.125 inch, depth 1.5 inch
-Shatter-resistant acrylic glazing
-Limited edition 1/50
-Artwork by Loren DePalma signed on the back
-Hand-assembled
-Easy to hang